Category Archives: business dynamics

Your workplace is changing.

When I decided I wanted to complete a bachelor of Mass Communications degree I think I was oblivious to the fact that my chosen career pathway would be somewhat different to those of traditional careers. Recently signing up to B&T magazine I find myself frequently browsing the job offers and I am finding the job descriptions become more and more niche orientated, from communications specialist to project manager to digital project manager. Faith Lee supports this finding as she explores the fact new media work is more specialised and changeable as much of it is project-based. This shift is discussed by Leong (2011) as a result of the “information age” where new media has changed the traditional workplace and the models of work.

In an online presentation from Zittrain (2009) he shows companies engaging in the “new” workplace. LiveOps is a virtual call centre which uses outsourcing of “at-home agents” for inbound and outbound calls.  This company was used as an additional emergency service to assist the Red Cross when Hurricane Katrina Hit the US in 1995 (Zittrain 2009). The organisation of LiveOps opposes the traditional call centre model as it provides greater flexibility, quality, scalability and control than traditional call centre technology providers. This example intrigued me to think about the prospective workplace changes I may encounter as new media will continue to change business dynamics.

Lee, Faith. 2011. “The Network Society” Faithchantal’s blog, Accessed April 18, 2011.

Leong, S.”KCB:206 New Media: Internet, Self and beyond” Accessed April 18, 2011.

Rune, T. 2006. “Finially Friday.” Image. Accessed April 18, 2011.

Zittrain. J. 2009. “Minds for Sale.” Berkman Center for Internet and society, posted November 18, 2009.


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Filed under business dynamics, digital age, lifestyle, New media, New model, Workplace