Category Archives: digital age

Your workplace is changing.

When I decided I wanted to complete a bachelor of Mass Communications degree I think I was oblivious to the fact that my chosen career pathway would be somewhat different to those of traditional careers. Recently signing up to B&T magazine I find myself frequently browsing the job offers and I am finding the job descriptions become more and more niche orientated, from communications specialist to project manager to digital project manager. Faith Lee supports this finding as she explores the fact new media work is more specialised and changeable as much of it is project-based. This shift is discussed by Leong (2011) as a result of the “information age” where new media has changed the traditional workplace and the models of work.

In an online presentation from Zittrain (2009) he shows companies engaging in the “new” workplace. LiveOps is a virtual call centre which uses outsourcing of “at-home agents” for inbound and outbound calls.  This company was used as an additional emergency service to assist the Red Cross when Hurricane Katrina Hit the US in 1995 (Zittrain 2009). The organisation of LiveOps opposes the traditional call centre model as it provides greater flexibility, quality, scalability and control than traditional call centre technology providers. This example intrigued me to think about the prospective workplace changes I may encounter as new media will continue to change business dynamics.

Lee, Faith. 2011. “The Network Society” Faithchantal’s blog, Accessed April 18, 2011.

Leong, S.”KCB:206 New Media: Internet, Self and beyond” Accessed April 18, 2011.

Rune, T. 2006. “Finially Friday.” Image. Accessed April 18, 2011.

Zittrain. J. 2009. “Minds for Sale.” Berkman Center for Internet and society, posted November 18, 2009.


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Filed under business dynamics, digital age, lifestyle, New media, New model, Workplace

Online health information: risky business or consumer wonderland?

New media has opened the information doors for healthcare. A new concept of using search engines to Organize, track, monitor and secure medical information online has been introduced. Google has recently added a feature called Google Health to their internet based service. It enables consumers to store health information online, with features such as setting personal goals, tracking progress and personalizing your health needs with applications and devices.

This idea of a “self managing citizen” discussed by Lewis (2006, 523) explores how new media has significantly shifted the healthcare industry providing many opportunities but also challenges.  The internet offer’s targeted health information which is able to target consumers as an individualized DIY subject (Lewis 2006, 522). However with consumers having access to vast amounts of online health information can lead to mixed messages regarding health advice and wrong diagnosis. As Lewis (2006, 523) discusses the possibility of an epidemic of misinformation.

The question is who is responsible when something goes wrong? It is clear there has been a shift from public responsibility to now the individual (Leong 2011). As we incorporate medicine 2.0 (Leong 2011) into our digital worlds it is important to consider what Faith Lee states consumers are now the gatekeepers of their own personal health information.

Lee, Faith. 2011. “DIY health. Are we becoming our own doctors?” Faithchantal’s Blog. Accessed April 4, 2011. 

Leong, Susan. 2011. “KCB: 206 New media: week 6 lecture notes.” Accessed April 4, 2011.

Lewis, Tania. 2006. “Seeking health information on the internet: lifestyle choice or bad attack of cyberchondria?” Media, Culture and Society 28 (4): 521-539.

Shemissedhowhewouldkissher. 2011. “Just Breathe.” Image.  Accessed April 10, 2011.


Filed under digital age, Google, Health, lifestyle, media lifestyle, Medicine 2.0, Online identity, Uncategorized

The realities of new media: Multiple identities.

Life is not about finding yourself it’s about creating yourself (Leong, 2011). Disregarding the hype of new media, the concept of defining and branding your identity to others has long been a traditional process. Such as choosing a career pathway and who you associate with all contribute to your identity.  

New media has however opened up vast social spaces (Deuze 2011, 139) to further expand and create identities within multiple channels. As Faith Lee (2011, 4) describes we now have the tools such as Facebook, Tumblr, Flickr, Twitter to broadcast ourselves globally. Today it is common for most of us to create multiple identities across a variety of online networks (Bush 2008, 1). For example I expose and brand myself differently on Facebook compared to how I do on Linked in.

Today it is evident we can alter information about the self online. As Deuze (2011, 1) explains we are living in a reality of being cut, pasted, edited, remixed and forwarded. However connecting and branding our identities online does not conclude we are living IN a media life. This idea argued by Deuze is an extremist point of view as new media only forms an extension of the self; Media is not a part of the lived experience.

Bush, Michael. 2008. “Online identity disorder? Try OpenID.” Advertising Age 79 (11): 18. Accessed April 2, 2011

Courides Alex. 2011. “Creating Yourself.” Image. Accessed April 2, 2011.

Deuze, Mark. 2011. “Media Life.” Media, Culture & Society 33 (1): 137-148. Accessed March 31, 2011. doi: 10.1177/0163443710386518

Lee, Faith. 2011. “Branding yourself” Faithchantal’s Blog, April 3. Accessed April 3, 2011.

Leong, Susan. “KCB206 New media: internet, self and beyond: Week 5 lecture notes.” Accessed March 31, 2011.


Filed under digital age, media lifestyle, New media, Online identity