Tag Archives: Technology

The realities of new media: Multiple identities.

Life is not about finding yourself it’s about creating yourself (Leong, 2011). Disregarding the hype of new media, the concept of defining and branding your identity to others has long been a traditional process. Such as choosing a career pathway and who you associate with all contribute to your identity.  

New media has however opened up vast social spaces (Deuze 2011, 139) to further expand and create identities within multiple channels. As Faith Lee (2011, 4) describes we now have the tools such as Facebook, Tumblr, Flickr, Twitter to broadcast ourselves globally. Today it is common for most of us to create multiple identities across a variety of online networks (Bush 2008, 1). For example I expose and brand myself differently on Facebook compared to how I do on Linked in.

Today it is evident we can alter information about the self online. As Deuze (2011, 1) explains we are living in a reality of being cut, pasted, edited, remixed and forwarded. However connecting and branding our identities online does not conclude we are living IN a media life. This idea argued by Deuze is an extremist point of view as new media only forms an extension of the self; Media is not a part of the lived experience.

Bush, Michael. 2008. “Online identity disorder? Try OpenID.” Advertising Age 79 (11): 18. Accessed April 2, 2011 http://www.proquest.com.ezp01.library.qut.edu.au/

Courides Alex. 2011. “Creating Yourself.” Image. Accessed April 2, 2011. http://www.flickr.com/photos/alexcourides/5419869853/in/photostream/

Deuze, Mark. 2011. “Media Life.” Media, Culture & Society 33 (1): 137-148. Accessed March 31, 2011. doi: 10.1177/0163443710386518

Lee, Faith. 2011. “Branding yourself” Faithchantal’s Blog, April 3. Accessed April 3, 2011. http://faithchantal.wordpress.com/

Leong, Susan. “KCB206 New media: internet, self and beyond: Week 5 lecture notes.” Accessed March 31, 2011. http://blackboard.qut.edu.au/



Filed under digital age, media lifestyle, New media, Online identity

Lets get enagaged to new media.

“Technology changes faster than culture.”

The somewhat controversial statement by Bell, G. (2008) illustrates the rapid growth of new ‘new’ media and the vast affects it is having on our culture.

New media is what’s unstoppably breaking down the geographical
boundaries for you and I. It is eliminating many social restrictions
however also encouraging us to expose our ‘inner selves’ online.

On my iPhone I am able to run numerous applications, access blogs, social networking sites, podcasts and video sharing websites. I can maintain my online presence, interact globally and retrieve information through just one platform.

My own media habits seem repetitive and addictive, I feel the need to be permanently connected to this web of communication. Waking up to my iPhone advising me of new Facebook notifications just so I feel updated and ‘connected’ is an indication my world is being defined by the opportunities new media allows.

In saying this, it is clear the consumer has a choice as to how much they wish to engage in new media practices. As Bell, G. (2008) makes the assumption every consumer is struggling inside a network of devices having to deal with contacts, communities and profiles online. This is a generalised statement as it is not a concern for every consumer such as the technical savvy or traditional media users.

Bell, G. (2008). “Digital Economy Forum: Presentation by Dr Genevieve Bell (Intel).” YouTube video, posted September 10. Accessed March 11, 2011.

1 Comment

Filed under Uncategorized