Life is not about finding yourself it’s about creating yourself (Leong, 2011). Disregarding the hype of new media, the concept of defining and branding your identity to others has long been a traditional process. Such as choosing a career pathway and who you associate with all contribute to your identity.
New media has however opened up vast social spaces (Deuze 2011, 139) to further expand and create identities within multiple channels. As Faith Lee (2011, 4) describes we now have the tools such as Facebook, Tumblr, Flickr, Twitter to broadcast ourselves globally. Today it is common for most of us to create multiple identities across a variety of online networks (Bush 2008, 1). For example I expose and brand myself differently on Facebook compared to how I do on Linked in.
Today it is evident we can alter information about the self online. As Deuze (2011, 1) explains we are living in a reality of being cut, pasted, edited, remixed and forwarded. However connecting and branding our identities online does not conclude we are living IN a media life. This idea argued by Deuze is an extremist point of view as new media only forms an extension of the self; Media is not a part of the lived experience.
Bush, Michael. 2008. “Online identity disorder? Try OpenID.” Advertising Age 79 (11): 18. Accessed April 2, 2011 http://www.proquest.com.ezp01.library.qut.edu.au/
Courides Alex. 2011. “Creating Yourself.” Image. Accessed April 2, 2011. http://www.flickr.com/photos/alexcourides/5419869853/in/photostream/
Deuze, Mark. 2011. “Media Life.” Media, Culture & Society 33 (1): 137-148. Accessed March 31, 2011. doi: 10.1177/0163443710386518
Lee, Faith. 2011. “Branding yourself” Faithchantal’s Blog, April 3. Accessed April 3, 2011. http://faithchantal.wordpress.com/
Leong, Susan. “KCB206 New media: internet, self and beyond: Week 5 lecture notes.” Accessed March 31, 2011. http://blackboard.qut.edu.au/